From Lab to Label: The Scientification of Consumer Brands

Citruslabs

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About

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

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Recent episodes

  • Episode #61: What Your Warning Letter Is Really Telling You with Steven ShapiroSep 25, 2026 · 43 min
  • Episode #60: Bringing Balance Back to Hormonal Health with Smita from Aayu BiosciencesSep 9, 2026 · 42 min
  • Episode #59: Taking VO2 Max Off the Treadmill with VO HealthAug 26, 2026 · 47 min
  • Episode #58: Closing the Hormone Data Gap with Daniela Campillo Valencia from femmliAug 12, 2026 · 36 min
  • Episode #57: Building a Women's Health Brand That LastsJul 29, 2026 · 56 min
  • Episode #56: Healing Starts in the Gut with Dr. Junger from Clean ProgramJul 15, 2026 · 41 min
  • Episode #55: The PR Playbook for Health and Wellness Brands with Hilary Morse and Esha ChhabraJul 1, 2026 · 1 hr 0 min
  • Episode #54: Clinical Studies for Pet Health Brands with Susanne Mitschke from CitruslabsJun 17, 2026 · 37 min
  • Episode #53: The Next Chapter of the Protein Revolution with James Oliver from AtlasJun 3, 2026 · 41 min
  • Episode #52: Longevity Science and the Next Generation of Skincare with Niki Hoang from Fourth YouthMay 20, 2026 · 28 min

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