From Lab to Label: The Scientification of Consumer Brands
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About
Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.
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Recent episodes
- Episode #61: What Your Warning Letter Is Really Telling You with Steven Shapiro
- Episode #60: Bringing Balance Back to Hormonal Health with Smita from Aayu Biosciences
- Episode #59: Taking VO2 Max Off the Treadmill with VO Health
- Episode #58: Closing the Hormone Data Gap with Daniela Campillo Valencia from femmli
- Episode #57: Building a Women's Health Brand That Lasts
- Episode #56: Healing Starts in the Gut with Dr. Junger from Clean Program
- Episode #55: The PR Playbook for Health and Wellness Brands with Hilary Morse and Esha Chhabra
- Episode #54: Clinical Studies for Pet Health Brands with Susanne Mitschke from Citruslabs
- Episode #53: The Next Chapter of the Protein Revolution with James Oliver from Atlas
- Episode #52: Longevity Science and the Next Generation of Skincare with Niki Hoang from Fourth Youth