The Luxury Of Choice - Sales Skills Podcast

Steve Vaughan

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About

The Luxury of Choice podcast is a  technical B2B sales skills and knowledge podcast brought to you by the training team of george james ltd. Each show features a discussion between the host Steve Vaughan and fellow sales trainers on various aspects of sales skills based on their vast experience. George james ltd is a specialist sales training and consulting business operating in the life science, laboratory equipment, medical devices and precision industrial market sectors. Based in the UK , our customers base is global. All opinions voiced on the podcast as those of the presenter in question and may not...

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Recent episodes

  • Procurement: Friend or Foe?Nov 4, 2026 · 27 min
  • Selling to Scientists: Build Trust, Prove Your Value and Ask Better QuestionsOct 20, 2026 · 32 min
  • Why Great Salespeople Still Lose DealsOct 9, 2026 · 33 min
  • Busy Isn’t Enough: Why Salespeople Need to Think Like Business OwnersSep 22, 2026 · 33 min
  • Why Customers Don’t Change Supplier: Overcoming the Activation Energy of ChangeSep 7, 2026 · 38 min
  • Meet Qing Qing Dai: Providing George James Training in Asia-PacificJul 14, 2026 · 15 min
  • Why Sales Training Doesn't Stick (And How to Fix It)Jun 28, 2026 · 32 min
  • Hamid Ghanadan: How Technical Buyers Really Make DecisionsJun 14, 2026 · 34 min
  • Sales Manager's Playbook – Coaching vs ControllingMay 31, 2026 · 34 min
  • Imposter Syndrome in Technical B2B SalesMay 17, 2026 · 33 min

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