The Business of Influence

Style ID Africa

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About

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

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Recent episodes

  • Ep 4. Building Trust With South African Consumers #FoundersDeskApr 14, 2026 · 33 min
  • Ep 3. | Building a Boutique vs Full-Service AgencyApr 7, 2026 · 28 min
  • Ep. 3 | Capital, Culture and Control #businessofinfluenceApr 4, 2026 · 36 min
  • Ep 2. | The Reality of Scaling a Small Creative Agency #foundersdeskMar 25, 2026 · 27 min
  • Ep. 2 | From Culture to Conversion #businessofinfluenceMar 25, 2026 · 30 min
  • Ep1. | Founders as Front Page #FoundersDeskMar 23, 2026 · 30 min
  • Ep.1 | The State of the Creator Address | #BusinessOfInfluenceMar 6, 2026 · 35 min
  • Season 3 Finale: Behind the Influence | The Wrap Up EditionDec 13, 2025 · 47 min
  • IMC EPISODE 13: AI, creativity, and the future of marketing with Darren Morris | CEO of Lucky HustleDec 2, 2025 · 15 min
  • IMC EPISODE 12: SAB’s Marketing Playbook with Vaughan Croeser | VP of Marketing at SABDec 1, 2025 · 11 min

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