JAR Inside the Research Podcast
- Business · Marketing
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About
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Also on
Recent episodes
- Better Early Than Late: The Timing of LGBT+ Brand Activism
- JAR PODCAST: Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising
- Human vs. AI influencer marketing on Instagram
- How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy
- (How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective
- Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces
- Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns
- Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
- The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television
- Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations