The Hidden Gem
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About
The Hidden Gem is a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community. This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success. By showcasing real-world examples, case studies, and interviews with experienced community college leaders and higher ed...
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Recent episodes
- Ep. 30: Stop Chasing, Start Attracting: The Power of Inbound Marketing in Higher Ed
- Ep. 29: How Colleges and Employers Can Partner to Bridge Workforce Gaps
- Ep. 28: Lessons from Both Sides: Insights on Community College Marketing from a Private University Perspective
- Ep. 27: How CCBC Merged Continuing Education and College Marketing Teams to Drive Impact
- Ep. 26: Stop, Drop, and Enroll: Innovative Strategies for Boosting Student Retention
- Ep. 25: Storytelling: Top Mistakes to Avoid When Crafting Powerful Stories
- Ep. 24: Direct Mail in Higher Ed: A Science, an Art, and a Game-Changer for Engagement
- Balancing Bytes and Bonds: How AI Can Humanize Higher Ed
- Ep. 23: The Power of Student Voices and Social Media in Engaging, Attracting, and Retaining Students
- Ep. 22: Leaders Go First: Driving Culture Change for a Healthy Enrollment Ecosystem