B2B Marketing Futures
- Business · Marketing
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About
Global B2B ad spend topped $43 billion in 2025, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges. From building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.We cover:Creative performance in paid socialAccount-based marketing (ABM) and smart segmentationProduct-led growth (PLG) and shifting from capture to creationAI-powered campaign workflows and marketing op...
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Recent episodes
- E163: The Buying Committee Decided Before You Ever Knew They Existed
- E162: Getting Real Value from Intent Data: 6sense, Demandbase, Clay, and What Nobody Tells You
- E161: How AI Is Reshaping B2B Go-to-Market
- E160: B2B GTM in the AI Era: If AI Makes Marketing Easy, Why Is Growth Still Hard?
- E159: How AI is reshaping Sales and Marketing Alignment?
- E158: Fit Beats Intent: The New Rule of B2B Demand
- E157: What Will Marketers Still Own When AI Runs the Campaigns?
- E156: When AI Runs GTM, What Do Humans Still Own?
- E155: What Actually Matters in B2B Marketing After AI
- E154: The end of B2B GTM as we know it