Marketing Operators

Cody Plofker, Connor MacDonald, and Connor Rolain

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About

Some call it the greatest ecommerce podcast in existence. Behind three behemoth brands stand three juggernauts of the marketing world: Cody Plofker (CEO, Jones Road Beauty), Connor MacDonald (CMO, Ridge) & Connor Rolain (Head of Growth, HexClad). Finally, they’re pulling back the curtain to give you a never-before-seen look at what works and what doesn’t work to drive growth.

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Recent episodes

  • How to Track Black Friday Performance & Make Last-Min Budget CallsOct 27, 2026 · 59 min
  • Meta’s Product Director Explains How Its Ad Algorithm WorksOct 20, 2026 · 58 min
  • Meta Reveals Its Plan For AI Media BuyingOct 16, 2026 · 58 min
  • We Compare a $100 DTC Funnel vs a $100M DTC FunnelOct 13, 2026 · 1 hr 1 min
  • HexClad + Ridge Reveal Their 8-Figure Celebrity Sweepstakes PlaybookOct 6, 2026 · 58 min
  • Two $100M+ Operators Get Honest About Launching New BrandsSep 29, 2026 · 1 hr 5 min
  • How a 15% Price Cut Sent a Ridge Product’s Revenue Up 60%Sep 22, 2026 · 1 hr 3 min
  • Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator BurnoutSep 15, 2026 · 1 hr 5 min
  • Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?Sep 8, 2026 · 1 hr 5 min
  • Incrementality Testing for Black Friday, Cyber Monday: What to Spend?Sep 1, 2026 · 1 hr 0 min

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