Crossing the Desert: how businesses are setting and growing in the Emirates

Fortis

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About

Crossing the Desert is the UAE's first reality show, where the central narrative follows an entrepreneur arriving in Dubai with the goal of launching a business. Each episode presents unique challenges and tests, creating a dynamic and unpredictable storyline. We ourselves do not know how our first season will end, because this is the real story of our host, and we experience it alongside him and our listeners! As our host navigates the journey of making decisions for his own business, he also engages with ambitious entrepreneurs who have already succeeded in Dubai with their small businesses. These conversations highlight...

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Recent episodes

  • Ep16 – How to Build Relationships with Suppliers – Crossing the Desert – FortisDec 26, 2024 · 35 min
  • Ep15 – How to Build a Business That Fits Your Personality – Crossing the Desert – FortisDec 12, 2024 · 47 min
  • Ep14 – How to Stand Out Among Tens of Thousands of Competitors – Crossing the Desert – FortisNov 28, 2024 · 29 min
  • Ep13 – How to Find the Biggest Clients’ Need – Crossing the Desert – FortisNov 14, 2024 · 43 min
  • Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – FortisOct 31, 2024 · 46 min
  • Ep11 – How to increase your profit making data based decisions – Crossing the Desert – FortisOct 17, 2024 · 43 min
  • Ep10 – How to Build a Business with Arab Identity – Crossing the Desert – FortisOct 3, 2024 · 37 min
  • Ep9 – How to win the competition – Crossing the Desert – FortisSep 19, 2024 · 48 min
  • Season 2 – Trailer – Crossing the DesertSep 10, 2024 · 2 min
  • Ep8 – How to outsource manufacturing – With Botanist’s Simona Sotirovska – Crossing the Desert – FortisAug 1, 2024 · 34 min

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