Unseen Unknown

Jasmine Bina, Jean-Louis Rawlence

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About

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?” We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands. Your hosts, J...

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Recent episodes

  • 26: How Consumers “Know” Things In Today’s WorldNov 20, 2023 · 27 min
  • 25: Bizarre, Strange and Highly RelatableOct 23, 2023 · 27 min
  • 24: How to Unlock Your Strategic MindOct 9, 2023 · 44 min
  • 23: Pain, Sacrifice, and Our New Status SymbolsAug 28, 2023 · 36 min
  • 22: Strong Ties vs. Weak Ties in the Next Era of Brand InnovationMay 24, 2022 · 35 min
  • 21: The Secret Language of Cult BrandsNov 9, 2021 · 44 min
  • 20: Ownership Anxiety, Brand Storytelling, and the Human ConditionJun 14, 2021 · 49 min
  • 19: Systems In Flux: Birth of the New Spiritual ConsumerMay 18, 2021 · 45 min
  • 18: Systems In Flux: A Unified Theory of Culture, Branding, and Human BehaviorApr 28, 2021 · 47 min
  • 17: Systems In Flux: Class, Taste and the Modern Aspiration EconomyOct 29, 2020 · 49 min

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