You're better off knowing
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About
This podcast is hosted by Torsten Mueller-Klockmann, Marketing Science Manager at Meta. “You're better off knowing” mirrors Marketing Scientists’ objectives around the world: Permanent testing and learning, evaluating marketing impact to identify successful AND failing advertising strategies. Because you're better off knowing if you really know what you should do and shouldn’t do. In this podcast, we want to talk about new or existing measurement tools and solutions and share interesting insights on advertising strategies to build a community of marketing scientists and media planners.
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Recent episodes
- Measurement frameworks: How to combine short and long term measurement
- Marketing Mix Modeling: Utilizing Open Source Technologies to Improve Advertising ROI