The Unique Boutique Podcast
- Business · Entrepreneurship, Marketing
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About
You built a consultancy worth noticing. Getting the market to notice it is a different skill. The Unique Boutique (formerly The Consultancy Edge) is a fortnightly podcast hosted by Matt Hodkinson, exploring the positioning, differentiation, and category-ownership strategies that turn boutique consultancies into the only credible choice.
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Recent episodes
- S2E11: Why consultancy leaders get in their own way, with Tom Cooke
- S2E10: Stop being the lynchpin: Delegation, ownership & letting go, with Sara Boltman
- S2E9: Delivery Intelligence: Why Nobody Buys "Assurance", with Peter Wardle
- S2E8: The growth you need is through the thing that scares you, with Deri Hughes
- S2E7: The billable hour is killing your consultancy, with John Ray
- S2E6: The credible choice, not the louder one, with Sue Rizzello
- S2E5: The Goldmine in your CRM, with Luke Badiali
- S2E4: The truth about paid ads, with Karen Young
- S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick
- S2E2: Positioning AMA with Matt Hodkinson