Expected Goals

Unofficial Partner

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About

Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at the forefront of women's football's growth and commercialisation.

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Recent episodes

  • Q&A: Where players want to play, WSL attendances and Brazilian soccerOct 15, 2025 · 34 min
  • How are majority investments into "decoupled" clubs structured?Oct 8, 2025 · 47 min
  • Q&A: Drinking in seats, betting sponsors and publishing modelsSep 24, 2025 · 50 min
  • So then...where's this Lionesses "bump"?Sep 17, 2025 · 53 min
  • Some MAJOR Expected Goals news...Aug 28, 2025 · 51 min
  • Lots of investment conversations, not many deals - here's whyAug 20, 2025 · 52 min
  • What drives more sponsorship revenue for clubs - standalone or bundled deals?Aug 13, 2025 · 51 min
  • The price is WRONG - why WSL tickets are too cheapAug 6, 2025 · 56 min
  • With another "PSR sale", are we entering a  new era of autonomy and accountability?Jul 2, 2025 · 42 min
  • Live from SOOO London: Expected Goals Live!Jun 25, 2025 · 1 hr 18 min

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