The Best Idea Yet
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About
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winn...
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Recent episodes
- 🎬 That’s a Wrap on Season 1 | 51
- 📺 SNL: The Snickers Bar of Saturday Night | 50
- 🎧 Sony Walkman: The Analog Icon That Led to a Digital Revolution | 49
- 👜 Birkin: The Handbag That Costs More Than Your House | 48
- ⚾️ New York Yankees: Rise of the Bronx Bombers | 47
- 🏍️ Harley-Davidson: Tattoo’d on 700,000 Biceps | 46
- 🏰 Disneyland: The Fantasy that Almost Flopped | 45
- 🍜 Instant Ramen: The Incredible, True Story of “Mr. Noodle” | 44
- 🥃 Hennessy: From King George to Kendrick | 43
- 🛹 Skateboard: Defying Physics & Freaking Out Parents for 60+ Years | 42