Shaking the B2B tree
- Business · Marketing
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About
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game...
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Recent episodes
- S2: E17: What do HR leaders really want from technology providers today?
- S2: E16: Norah Franchetti on people-first marketing, global growth and the future of work
- S2: E15: Data driven marketing, commercial focus and making every campaign count with Steve Stano
- S2: E14: Anindo Chatterjee: Do HR marketers really understand the human judgement behind talent decisions?
- S2: E13: Storytelling, risk-taking and leadership with Abs Hassanali
- S2: E12: Brendan Jeanetti: How do real conversations lead to stronger HR marketing?
- S2: E11: Clare Moore: How can marketers speak HR's language?
- S2: E10: Marketing shifts, demand creation and brand-building with Erik Sternklint
- S2: E9: Steph Fosh: How do HR leaders separate help from hype?
- S2: E8: Brand identity, automation and risk with Kees Henniphof