Cracking the Code

Rob Riggs

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About

Cracking the Code is your intel drop on smarter digital strategy for small service businesses. From high-converting websites to CRM automation and AI tools that actually work, we decode what drives real business growth. Hosted by Code Conspirators, each episode delivers actionable tips from the field; no fluff, no hype. Just clear tactics to turn your website, marketing, and operations into a lead-generating machine. Subscribe and start cracking the code.

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Recent episodes

  • The Sales Conversation Shift: From Persuasion to QualificationOct 28, 2026 · 24 min
  • The Authority Model: Turn Your Expertise Into a Category of OneOct 21, 2026 · 25 min
  • How to Get Found and Recommended in AI Search with John ColascioneOct 20, 2026 · 27 min
  • From Interest to Intent: Why Being the Best Isn’t Enough How to Become the Obvious Choice OnlineOct 14, 2026 · 26 min
  • The Great American Retirement Myth: Rethinking Your 401(k) with Jim CapuanoOct 13, 2026 · 25 min
  • The Review Engine: How to Turn Client Feedback Into a Pipeline-Generating MachineOct 7, 2026 · 28 min
  • Natural Health, Nutrition, and Longevity with Dr Bob McCauley Part 2Oct 6, 2026 · 36 min
  • The Organic Compounding Effect: Why Paid Ads Are a Rental and Organic Traffic Is an Asset You Own ForeverSep 30, 2026 · 25 min
  • Natural Health, Nutrition, and Longevity with Dr Bob McCauley Part 1Sep 29, 2026 · 39 min
  • Content That Captures: Why Your Blog Posts Are Attracting the Wrong Prospects (And How to Fix It)Sep 23, 2026 · 21 min

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