The 98%
- Business · Marketing
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About
Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.
Also on
Recent episodes
- Should you Build or Buy SMS for Your Product?
- Afraid to Use SMS? Here’s What You Need to Know First
- Why B2B GTM Teams Should Give a Sh*t About SMS
- The Content Debate: Gated vs. Ungated
- The Real ROI of SMS: How to Measure What Actually Matters