Beyond the Swag: Merch is MediaPodcast
- Business · Marketing
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About
Beyond the Swag is a straight-talk podcast that explores what really happens behind branded merchandise, promotional products, and apparel—not the glossy highlight reels, but the decisions, mistakes, strategies, and people that shape the industry. Hosted by Kevin Patrick, the show goes past logos and giveaways to unpack how swag is actually used to grow businesses, build culture, win clients, and sometimes fail when done wrong. Each episode features honest conversations with founders, operators, suppliers, distributors, marketers, and brand leaders who share real stories, hard lessons, and practical insights from the trenches. This isn’t a sales pitch or a tren...
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Recent episodes
- Everything Is a Signal. Are You Reading Yours?
- Automation Scales Marketing. What Scales Memory?
- When Merch Becomes Meaning
- Personal Branding in 2026: Standing Out in an AI World
- Merch with a Mission: How to Transform Lives Through Brand
- She Said She Doesn’t Use Promo… But Closed a Deal with Cookies.
- Why Most Brands Get Swag Completely Wrong
- Merch Is Media™: Why Systems, Stores, and Decoration Quality Actually Build Trust
- Merch Is Media™: Why Company Stores Are Systems, Not Shopify Links