Podcasting Essentials
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About
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what thi...
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Recent episodes
- S5E24 Summer Series: Why podcasts are an essential marketing tool
- S5E23 Summer Series: Narrative podcasting with a master producer
- S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
- S5E21 Summer Series: Branded audio nailed with Steve Pratt
- S5E20 Summer Series: The why and how of podcasting in 2021
- S5E19 What the growth in distribution opportunities means for your podcast
- S5E18 Why podcasts are an essential marketing tool
- S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
- S5E16 Turning lemons into podcast lemonade
- S5E15 Correctly clearing copyrighted music for podcasts