Apptivate: App Marketing Explained
- Business · Careers, Management, Marketing
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About
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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Recent episodes
- Meta Ads after Andromeda: Why creative now drives targeting - Anton Kuzmin (AdQuantum)
- Inside AppsFlyer's vision for AI-powered measurement - Gal Ekstein (AppsFlyer)
- The science and psychology behind app onboarding flows - Nicolas Tissier (Purchasely)
- How mobile marketers can stay relevant in the age of AI agents - Piper Martz (Table Stakes Media)
- Solving affiliate attribution for app businesses - Michael Butler (Insert Affiliate)
- How to make your app visible in ChatGPT searches - Alexandra De Clerck (AppTweak)
- The psychology behind better in-app conversion - Irwin Hau (Chromatix, ConversionCow)
- The future of ASO in an AI world - Yevhen Tarasenko (Apptonomy)
- Using incentives as your primary growth channel - Natasha Saviuk (Wealthsimple)
- AI governance, trust, and app growth - Adeel Shaikh Muhammad (Adeel Solutions)