B2B Leaders in Loyalty Podcast

B2B Leaders in Loyalty

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About

Are you a B2B Marketing Manager? Are you thinking of launching a B2B or channel partner loyalty program to grow sales of your product? Or maybe you already have a loyalty program in place but it’s not performing for your business. The B2B Leaders in Loyalty podcast is a series of 10-12 minute interviews with top loyalty marketing professionals. In each episode, we share valuable advice and tactics for using a loyalty strategy to drive engagement from customers, grow sales, revenue and market share, and deliver ROI. Boom or bust, loyalty’s a must!

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Recent episodes

  • Episode 5 - How to overcome internal stakeholder ojections to starting a loyalty program.Sep 14, 2020 · 11 min
  • Episode 4 - Try running a pilot loyalty program.Sep 1, 2020 · 11 min
  • Episode 3 - How to create the ideal B2B program participant profileAug 17, 2020 · 13 min
  • Episode 2 - Identifying your target loyalty customers.Jul 13, 2020 · 12 min
  • Episode 1: Thinking of Launching a Loyalty Program?Jul 6, 2020 · 11 min

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