Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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About
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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Recent episodes
- Your Archive Is a Goldmine, Not a Storage Cost - Sean King, Veritone
- Building an Esports Business That Actually Makes Money - Jonas Gundersen, Fusion Esports Group / Astralis
- No Gatekeeping: Building CRM from Scratch - Destiny Castro, New York City FC
- Turning Crowd Noise Into Home Court Advantage - George Hanna, LA Clippers / Intuit Dome
- Sponsorship From Every Side of the Table - Verity Edgell, Mastercard
- Footy, Fans and Future: Inside the AFL's Digital Playbook - Bec Haagsma, AFL
- Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E
- Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia
- From Broadcast to SailGP: Building Content for a Sport Nobody Thought Was For Them — Melissa Lawton, SailGP
- The Power of AI - What sports orgs need to know