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AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

Matt Gartland

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About

AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.

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Recent episodes

  • How a Big-League CEO Is Launching An Author CareerDec 5, 2014 · 37 min
  • Lessons in Building a Sustainable Book-Based BusinessNov 21, 2014 · 36 min
  • Inside the Mind of a Senior Editor at Penguin Random HouseNov 14, 2014 · 44 min
  • The Business Decision Behind a Choosing Fiction Over Non-FictionNov 7, 2014 · 48 min
  • Jeremiah Gardner on Work & Life After Raising $22,995 For His BookOct 24, 2014 · 39 min
  • Can the Advice of a Chess Grandmaster Make You a Wiser Author?Oct 17, 2014 · 45 min
  • The 'Magic Formula' for Book Success Isn't What You Think It IsOct 10, 2014 · 50 min
  • This Tech Author Breaks Down the ROI Numbers on Book PublishingSep 23, 2014 · 54 min
  • What a Venture Capitalist is Doing to Give Power Back to AuthorsSep 5, 2014 · 31 min
  • Terry Starbucker's Journey to Overcome Publishing DisappointmentAug 8, 2014 · 41 min

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AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors | Parasocial