The Persuasion Game
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About
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
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Recent episodes
- Growth through brand building, with Andrew Geoghegan, Experienced Global CMO and Author
- Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge
- Growing brands in transformative times
- Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge
- Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert
- How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever
- What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
- The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
- Our take on marketing, strategy and insights in 2026
- Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society