A Different Take with Linda Boff
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About
A Different Take is the marketing case study podcast that unpacks the biggest brand, product, and advertising launches of our time. Each season spotlights one iconic company or breakthrough innovation, seen from every angle—strategy, creative, timing, risk, cultural resonance, and the lessons that shaped the outcome. Season Two goes inside the remarkable transformation of New Balance—from the quintessential “dad shoe” to one of the hottest brands in sports and culture. We unpack the strategy behind the reinvention: how New Balance embraced its heritage instead of running from it, built credibility through athletes and collaborators, and found a way to becom...
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Recent episodes
- Why Are The World's Biggest Athletes Choosing New Balance?
- How New Balance Went From Dad Shoes To Cultural Icon
- AI Ads & Audience Trust: The Coca-Cola Test Case
- Santa Meets Silicon: The Story Behind Coca-Cola’s AI Campaign
- Marketing, Rewritten: Life After the First AI Holiday Campaigns
- AI, Ads, and Outrage: Coca-Cola’s Holiday Backlash