The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Erica Seidel

  • Business · Careers, Management, Marketing
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About

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS. For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Co...

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Recent episodes

  • How AI Is Reshaping the Way CMOs Lead, Hire, and Get Hired: Highlights from Season 6 of The GetOct 29, 2026 · 24 min
  • Building an AI Value Prop Without the AI WashingSep 24, 2026 · 40 min
  • The Anatomy Of An AI Center Of Excellence In GTMSep 3, 2026 · 34 min
  • The AI-First CMO's Guide: What to Break, What to Build, What to BolsterAug 20, 2026 · 30 min
  • Leading AI Transformation Without Losing Your Team The Global CMO's GuideAug 6, 2026 · 33 min
  • The CMO's AI Operating System For Leading Now and Landing What’s NextJul 23, 2026 · 28 min
  • How CMOs Go Wrong Talking To Their Boards About AI… And How To Get It RightJul 9, 2026 · 24 min
  • Winning the Bigger CMO Mandate: Insights From Hundreds of B2B SaaS Marketing LeadersNov 6, 2025 · 36 min
  • The AI-Native CMO: Rewiring Marketing For Warp SpeedOct 23, 2025 · 35 min
  • How to Buck the Trend of Short-Lived CMOsOct 9, 2025 · 32 min

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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS Podcast by Erica Seidel | Parasocial