Tourism Marketing Mastery

Erik Hatterscheidt

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About

This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation. Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency. From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.

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Recent episodes

  • 74. The 3 Things Operators Do That Destroy Their Marketing ResultsJan 6, 2025 · 26 min
  • 73. How To Write Ads For Higher Income GuestsDec 9, 2024 · 10 min
  • 72. A Really Weird Offer That Guarantees Re-BookingsSep 5, 2024 · 20 min
  • 71. Top 10 Marketing Books For Tourism OperatorsAug 31, 2024 · 26 min
  • 70. The ‘Holy Crap’ offerJan 9, 2024 · 23 min
  • 69. Never discount - Use the cheesecake strategy insteadJan 7, 2024 · 13 min
  • 68. Pricing for profit in tourismJan 5, 2024 · 11 min
  • 67. 10 Big marketing mistakes that drag a team downDec 5, 2023 · 38 min
  • 66. 3 Years Gone - Why I left and why I’m back nowNov 29, 2023 · 10 min
  • 65. How to make the complex simple in your marketingMar 7, 2021 · 18 min

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