Programm Addix
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About
A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.
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Recent episodes
- Fighting For Social Good & Against Bad Ads
- Top Transformational Programmatic Trends 2021
- The Dark Side of Programmatic Advertising
- Managing Innovation and Adtech in Japan
- Decoding Truth and Consumer Trust in Advertising
- Brand Survival Blueprints for Digital Advertising
- What The Future of Ad Tech Means For Publishers