From the Yellow Chair

Lemon Seed

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About

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.

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Recent episodes

  • 5 Contractor Messaging Fixes That Make the Homeowner the HeroNov 3, 2026 · 12 min
  • 7 Signs Your Contractor Marketing Is Outdated (And How to Fix It)Oct 27, 2026 · 26 min
  • Rebrand Myths That Keep Owners StuckOct 20, 2026 · 24 min
  • Is Your Ego Getting in the Way of Your Business Growth?Oct 13, 2026 · 30 min
  • Six Marketing Mistakes Draining Home Service Cash FlowOct 6, 2026 · 17 min
  • Beyond the Software: The Pricing, Marketing & Execution Behind a Profitable Home Service BusinessSep 29, 2026 · 1 hr 1 min
  • Will Google Penalize AI Content? What Contractors Need to KnowSep 22, 2026 · 59 min
  • Stop Networking, Start Building RelationshipsSep 15, 2026 · 17 min
  • The Power of Local: How Community Involvement Grows Your BrandSep 8, 2026 · 11 min
  • Your Reputation Is Bigger Than Your ReviewsSep 1, 2026 · 19 min

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