Into the Fray - The Competitive Intelligence Podcast

Product-Marketing Alliance

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About

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.

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Recent episodes

  • 'A Practical Guide to Competitive Intelligence' | Insights from a trio of CI expertsDec 16, 2022 · 37 min
  • The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at LaterDec 12, 2022 · 44 min
  • Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at LaterDec 7, 2022 · 44 min
  • Teaching ‘em How to Fish: How to train your whole company on Competitive Intelligence techniquesOct 19, 2022 · 45 min
  • Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB TastySep 29, 2022 · 42 min
  • The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at AnimalzAug 31, 2022 · 44 min
  • How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at CommvaultJul 29, 2022 · 38 min
  • Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at ZuoraJun 28, 2022 · 47 min
  • The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher ScientificMay 9, 2022 · 51 min
  • Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at TalkdeskApr 4, 2022 · 46 min

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