
Into the Fray - The Competitive Intelligence Podcast
- Business · Marketing
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About
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
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Recent episodes
- 'A Practical Guide to Competitive Intelligence' | Insights from a trio of CI experts
- The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
- Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
- Teaching ‘em How to Fish: How to train your whole company on Competitive Intelligence techniques
- Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty
- The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at Animalz
- How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault
- Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora
- The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific
- Building credibility as the owner of a CI program | Holly Jackson, Head of Competitive Intelligence at Talkdesk