The Value Pricing Podcast

Mark Wickersham

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About

Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figur...

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Recent episodes

  • Understanding What Your Ideal Client Really WantsNov 9, 2026 · 39 min
  • Predicting Is Impossible But Forecasting Is EssentialOct 26, 2026 · 48 min
  • Facing Into Challenging Economic Headwinds - 6 Steps For Firm Owners To Take NowOct 12, 2026 · 49 min
  • How To Write Great Marketing CopySep 28, 2026 · 42 min
  • Building Your Expert Positioning and Personal BrandSep 14, 2026 · 1 hr 2 min
  • Conversation: The Art of Persuasion with Peter ThomsonAug 31, 2026 · 55 min
  • How to Pre-Qualify Clients and Avoid Time WastersAug 17, 2026 · 32 min
  • Referral Systems For Getting New CustomersAug 3, 2026 · 39 min
  • How To Go From Aspiring Author To Best-Selling BookJul 20, 2026 · 53 min
  • How to become a QuickBooks Online ProAdvisorJul 6, 2026 · 43 min

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