Don't VLOOKUP

Bar Bruhis

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About

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

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Recent episodes

  • #29 – Jerel Blades, Head of Growth @ TUSHYFeb 23, 2026 · 42 min
  • #28 - Morry Mitrani, VP of Growth @ BelliWelliFeb 6, 2026 · 34 min
  • #27 - Wyatt Lowe, VP of Growth @MaryRuth OrganicsAug 1, 2025 · 42 min
  • #26 - Kristin Swarek, CFO/COO @ Caden LaneFeb 12, 2025 · 37 min
  • #25 - Steph Liu , CEO @ Levitate FoundryFeb 5, 2025 · 29 min
  • #24 - Ankur Goyal, VP Growth @ CoterieFeb 5, 2025 · 36 min
  • #23 - Christina Oyler, VP eCommerce @ Hero BreadFeb 5, 2025 · 33 min
  • #22 - Ovadia Labaton, Co-Founder @The Perfect JeanJul 14, 2024 · 43 min
  • #21 - Taylor Straley, VP of eCommerce at DECKEDJul 3, 2024 · 38 min
  • #20 - Calvin Lammers, SVP Digital, NecessaireJun 18, 2024 · 24 min

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