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About

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Recent episodes

  • Driving Fame, FIFA Dreams, and the Future of Immersive TechNov 2, 2026 · 34 min
  • Selling Taste with Jason Kimberley: From Guinness & Hermès to Door-to-Door MarketingOct 26, 2026 · 38 min
  • Are You Charge or Recharge?Oct 12, 2026 · 28 min
  • When Modern Branding Misses The MarkOct 5, 2026 · 21 min
  • 'Don’t let the magic leave the building'; Creating a hospitality empireSep 28, 2026 · 31 min
  • The Power of Usage OccasionSep 21, 2026 · 25 min
  • 'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn DixonSep 14, 2026 · 49 min
  • How Brett Gosper Brought the NFL to AustraliaSep 9, 2026 · 30 min
  • Distinct Brand Assets & Brand Owned MediaSep 7, 2026 · 29 min
  • AI makes execution instant; Imagination makes it matterSep 1, 2026 · 43 min

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