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Diary of a first-time CMO volume 2

Cognism

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About

This podcast diary is the second in Alice’s series of the Diary of a first-time CMO. Across 50+ entries, Alice de Courcy unpacks lessons she’s learned in the past two years since her last diary, scaling Cognism into new regions, introducing new products to market, on route to hitting the 100M mark. And it’s all available in audio format, for free, here!

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Recent episodes

  • The last wordNov 26, 2024 · 1 min
  • Final entry: My big betsNov 26, 2024 · 3 min
  • Bonus entry 12: Distributing our contentNov 26, 2024 · 3 min
  • Entry 38: Our updated content strategyNov 26, 2024 · 4 min
  • Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam BartholomewNov 26, 2024 · 4 min
  • Bonus entry 11: Finding and working with subject matter experts in new regionsNov 26, 2024 · 3 min
  • Bonus entry 10: How we nailed expanding into FranceNov 26, 2024 · 5 min
  • Entry 37: Mistakes we made expanding into DACHNov 26, 2024 · 6 min
  • Entry 36: Implementing AI in marketingNov 26, 2024 · 9 min
  • Bonus entry 9: How we use the Cognism product for marketing internallyNov 26, 2024 · 3 min

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Diary of a first-time CMO volume 2 | Parasocial