
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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About
Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
Also on
Recent episodes
- Family Groups and Conclusion
- Reference Groups
- Influences on Decisions - Groups
- Influences on Decisions - Psychological
- Types of Problem Solving
- The Decision Making Process
- What Marketing means
- The Marketing mix and the scope of Marketing
- The external and internal environment
- Business orientations and emergent orientations