In The Money: eCommerce, DTC, and CPG
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About
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
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Recent episodes
- Deal Desk: Why You Probably Shouldn’t Own Your Factory, and WILDE, Mellow Sleep, Welly, POV Beauty
- The BFCM Playbook: Spend Now, Launch Early or Late, Never in the Middle
- The Beers-at-the-Bar Test: When to Keep Grinding and When to Walk (or Run)
- Three Years Stuck at $1.4M, Surviving Long Enough to Hit Mid-Eight Figures
- Vertically Integrated, Barely Any Ad Spend, 8-Figures of Scale: The Anti-Meal-Kit Playbook
- 80% New Customers Overnight: The Licensing Playbook Nobody in DTC Is Using
- Rolling Thunder: How Caraway Makes Sure There's Always Something to Talk About
- This Founder is Living My Current DTC Entrepreneurial Dream
- Brand Is Not Branding, And Other Mistakes in Consumer
- Finding White Space and Scaling to 8-Figures in a Crowded Homewares Category
