Proof of Concept

Toby Blue | Chairman and Chief Operating Officer of The Tasting Alliance

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About

Welcome to Proof of Concept, the official podcast of The Tasting Alliance — the team behind the world’s most prestigious spirits competitions, including the San Francisco World Spirits Competition, New York World Spirits Competition, Asia World Spirits Competition, and Latin America World Spirits Competition. Hosted by Toby Blue, Chairman and Chief Operating Officer of The Tasting Alliance and longtime spirits industry executive and Jason Rabinowitz, Multiple Grammy Award Nominee and Entertainment Industry Veteran, this series explores the journeys behind the world’s most exceptional Double Gold–winning spirits — and the founders bold enough to build them. At its core, Proof of Concept...

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Recent episodes

  • Chelsea Russell — Inside the Cardboard JungleNov 10, 2026 · 15 min
  • The Judges’ Roundtable — Inside the Minds Behind the MedalsNov 3, 2026 · 1 hr 14 min
  • Brigid Green & Robbin Green Yeh — The Other Side of the MedalOct 27, 2026 · 16 min
  • Maddee McDowell, Executive VP - Carrying the Legacy ForwardOct 20, 2026 · 16 min
  • Molly Horn, Total Wine & More — What Actually SellsOct 13, 2026 · 21 min
  • Alex Hoyt & Nic Bishop — Learning From the BestOct 6, 2026 · 20 min
  • Jeffrey Morgenthaler, Chief Judge — Inside the Judging RoomSep 29, 2026 · 24 min
  • Amanda Blue, President — Opening the DoorsSep 22, 2026 · 23 min
  • Blackleaf Organic Vodka Tasting - Crisp, Peppery, and HerbaceousAug 4, 2026 · 6 min
  • Bottling a Vision: Building Blackleaf Organic VodkaJul 27, 2026 · 59 min

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