The Experimentation Edge
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About
How do product teams decide what to build and what not to? The Experimentation Edge is the podcast where product, growth, and engineering leaders share how A/B testing, feature flags, and experimentation drive real business outcomes — backed by named companies and real numbers. From DoorDash's 12,000 A/B tests a year to Atlassian's experimentation-led product win to UPS's $500M experimentation team, each episode goes deep with operators running experimentation programs at scale. Hosted by Ashley Stirrup, CMO at GrowthBook and a 25-year executive in data and experimentation. For product managers, engineers, data scientists, and growth leaders at B2B tech co...
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Recent episodes
- What Wealthsimple decides to test and what to just ship
- How Andy Denning decides which A/B tests are worth running
- How GE HealthCare tests for quality leads, not just more clicks
- How Glassdoor turned a handful of A/B tests a year into dozens a quarter
- How RealPage finds its biggest A/B test wins, one funnel at a time
- Why you're already wrong 75% of the time
- How Preply runs close to 1,000 experiments a year
- Building a Culture of Experimentation in Sports Analytics with New York Red Bulls
- Motive's Shiva Manjunath on CRO as a mindset, not a role
- Engagement with safety: Headspace's guardrails for AI tests
