Marketing UnLearned
- Business · Management, Marketing
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About
Marketing UnLearned explores the challenges the leading-edge digital marketing poses to established and received wisdom. All new initiatives, until proven, are subject to scrutiny and challenge: the ‘waddabouts’, the statements of inertia, the “why bother?”, the deprioritising questions. Within these challenges there is often a grain of truth, but in this series we’ll take the challenges head on and learn how the exemplars deliver persuasively - perhaps changing our thinking along the way. In partnership with Epsilon our first series will focus on innovation in the areas of retail media, digital advertising, CRM, and personalisation. We’ll speak with 10 expert pract...
Also on
Recent episodes
- "Beyond Monetisation" - Alex Knapman of Halfords
- "Innovation never sleeps" - Karl Gibbons of SharkNinja
- "AI, Gamification, and the future of Loyalty" - Richard Potter, Microsoft, and Mrinalini Chowdhary, Epsilon
- "Breaking the 'newness' paradigm" - with Luke Forshaw of Backmarket
- "The win-win-win" - Florian Clemens on rethinking retail media at Tesco
- "Bridging heritage and growth" - with Raine Peake of Crew Clothing
- "Omnichannel Retail Media" - with John Lewis Partners' Jemma Haley and Kaitlin Craig
- “Insights vs ROAS” - Alice Anson, Nectar
- Intro to Marketing Unlearned with Epsilon
