Bulletproof Your CPG Brand
- Business · Entrepreneurship
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About
Bulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail. Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growth. Most brands do not have a spend problem first. They have a clarity problem. Each episode helps founders think more strategically about category management, retail sales, trade marketing, promotion ROI, deduction management, broker accountability, distribution gaps, assortment strategy, shopper insights, retailer relationships, data analytics, and...
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Recent episodes
- Getting Onto the Shelf Isn't the Win. Becoming Irreplaceable Is.
- Your CPG Brand Is Growing. Why Does Everything Feel Harder?
- We Got the Stores. Now How Do We Make Them Work? With Julia Klein, LiveMore Superfoods
- More Retail Doors. Less Cash? The Hidden Cost of CPG Growth
- More Retail Doors Won't Fix the Wrong Assortment
- CPG Pitch Deck - What Retail Buyers Need to See Before They Say Yes
- The Promotion Was Approved. So Why Is the Shelf Empty?
- Your Best Product Doesn't Win. The Product That Solves the Right Problem Does. With Marise May, Cha's Organics
- Your Promotion Increased Sales. So Why Did Cash Get Tighter?
- More People. More Software. Why the Same Decisions Keep Coming Back.