Deadly Industry: Challenging Big Tobacco

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The tobacco industry has spent decades honing its deadly strategies to maximise its profits. Despite the well-known dangers of tobacco there are still eight million tobacco-related deaths each year.Why, decades after it’s deceptions were uncovered, is this industry still so powerful and profitable?This podcast, based on ground-breaking research by the Tobacco Control Research Group, exposes the tactics of the tobacco industry. Experts from the University of Bath and other organisations consider the progress that has been made in countering this deadly industry and what still needs to be done.We explore how these same strategies provide a playbo...