Industrial Strength Marketing

James Soto

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About

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

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Recent episodes

  • Breaking Down the New Trade Show Playbook with Steve Prahalis of SMEJan 15, 2025 · 49 min
  • Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMAOct 15, 2024 · 39 min
  • Greg Jones on Workforce Development & Smartforce at IMTS 2024 and BeyondSep 5, 2024 · 43 min
  • The IMTS Success Blueprint with Bonnie Gurney and Michelle EdmonsonSep 4, 2024 · 42 min
  • The Future of Trade Shows with Peter Eelman: Innovating at IMTS and BeyondSep 3, 2024 · 53 min
  • Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun PlotkinSep 2, 2024 · 54 min
  • Dad Joke Battle with Jon Miller: A Fresh Look at the B2B Landscape, AI, Technology, and Marketing.Oct 19, 2023 · 46 min
  • How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.Sep 7, 2023 · 22 min
  • How to do recruiting marketing right for manufacturers with Ann WyattJul 27, 2023 · 35 min
  • Women in Marketing and Manufacturing with Shae Eichele, HEH GroupMay 11, 2023 · 44 min

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