The Big Impression
- Business · Careers, Entrepreneurship, Marketing
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About
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
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Recent episodes
- J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool
- Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era
- Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
- Chili's CMO on the restaurant's cultural comeback
- BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s
- Asana CMO Prachi Gore on how AI workflows are ‘completely disrupting’ the B2B playbook
- How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’
- Warner Bros. Discovery’s Marisa Crocker: 'It's an attention economy' and live sports is the last great gathering place
- Formula E CMO Ellie Norman on rewriting the rules of sports marketing
- Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger