Behind the Book Cover
- Business · Careers, Entrepreneurship
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About
A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business. Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses. Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to e...
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Recent episodes
- Why One Client is Worth More Than 1,000 Book Sales with Erin Haag
- The 10-Minute Talk I Gave at Genius Network: How to Turn Your Book Into a Million-Dollar Asset
- The $10,000 TikTok Campaign That Sold Only Three Books with Amy Chan
- Why a Criminal Defense Attorney Chose Fiction Over a Legal Book with Ron Chapman
- Turning Millions of Followers Into Lasting Authority with Jake Claver
- The Person You Become by Writing a Book with Sierra Melcher
- Skipping the New York Times List on Purpose with David Homan
- Why I'd Rather Spend $1,000 Giving Books Away Than Make $1,000 Selling Them (Solo Episode)
- Why I'm Biased Toward Getting Your Rights Back (Solo Episode)
- Why Followers Don't Equal Sales (Solo Episode)